Measuring MGO Performance: An Introduction
The subject of MGO performance and the related subjects of performance metrics, credit issues and compensation are hot topics these days. This is why I am writing this series of six posts on the subject.
Doing What Matters
When you’re doing what really matters in major gifts, you get a desired organizational outcome (donors retained, upgraded and giving), and you get a donor’s desired outcome (to make a difference).
Valuing Impact, Outcomes Vs Overhead: #2 Trend to Watch in 2015
This year, more and more non-profits will get back to the business of really fulfilling their mission and focusing on making more good happen on the planet, rather than obsessing about the overhead.
Remind Your Donors About Impact
One of the key areas of concern by major donors is summed up in the question “am I making a difference?” And the next question that usually follows is “how much of my money is going directly to program”?
How to Collect Good Stories for Major Gifts
One of the most difficult aspects of major gift fundraising is securing stories to share with donors. This is something that most MGOs struggle with every day. There are two types of stories a MGO needs to collect: Needs stories. The most effective way to convey the...
Five Principles for Major Gifts Success
There are some basic principles in major gifts fundraising which, if you follow them, will lead you to success. All the rest of it is about being emotionally intelligent, relational and donor-focused. This is where intuition and “gut” make a difference in whether you...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
