The subject of MGO performance and the related subjects of performance metrics, credit issues and compensation are hot topics these days. This is why I am writing this series of six posts on the subject.
When you’re doing what really matters in major gifts, you get a desired organizational outcome (donors retained, upgraded and giving), and you get a donor’s desired outcome (to make a difference).
This year, more and more non-profits will get back to the business of really fulfilling their mission and focusing on making more good happen on the planet, rather than obsessing about the overhead.
One of the key areas of concern by major donors is summed up in the question “am I making a difference?” And the next question that usually follows is “how much of my money is going directly to program”?