Don’t worry about donors who left 3-5 years ago; spend time keeping other current donors from leaving, too.
Friendships with donors can be messy. Keep an eye on the line between professional and personal.
It’s so important to stay in touch with your donor and counter the natural tendency for relationships to decline.
If you’re in the middle of a campaign, this is a great opportunity for you to cultivate donor relationships so that you don’t see those massive dips in revenue when the campaign is over.
Why are MGOs trying to cultivate potential donors who don’t respond to them or their organization?
Try reaching out and start talking to the donors that DO love your mission!