
Everything is in Decline
It’s so important to stay in touch with your donor and counter the natural tendency for relationships to decline.
It’s so important to stay in touch with your donor and counter the natural tendency for relationships to decline.
If you’re in the middle of a campaign, this is a great opportunity for you to cultivate donor relationships so that you don’t see those massive dips in revenue when the campaign is over.
Why are MGOs trying to cultivate potential donors who don’t respond to them or their organization?
Try reaching out and start talking to the donors that DO love your mission!
You’ll get farther with donors if you communicate by the means they prefer, about what they’re interested in.
If you think linearly with your caseload donor and the plan you have for her, you’ll miss a lot of opportunity for engagement.