Prospecting Unresponsive People
You’ve been in this situation before. You’re trying to get the attention of a specific person but, try as you might, they don’t respond. They don’t even acknowledge that you’re there. Not a turn of the head. Not even a glance. Nothing. What do you do when that...
Speak to YOUR Donors
You may have heard something that goes like this: “Our non-profit is so unique that it just doesn’t appeal to a wide audience of major donors, and I don’t think we can raise a lot of money for our cause from individuals.” Richard and I hear this so often from...
Stewarding Major Donors – How to Communicate?
“What types of communications are most effective for stewarding major donors?” That’s the question Jeff and I were recently asked. The answer is surprisingly simple: Communication media that match the preferences of the donor. What has your donor told you about how...
Your Linear Donor Plan Should Be Dynamic
Stop and take a look at the plan you’ve made for one of your active caseload donors. Note how you’ve organized it – for most people, it’s linear. In other words, it goes from today through a bunch of future actions and, somewhere in there, there’s an ask. This is...
Name & Contact Info Is All That Is Needed
We’ve heard it hundreds of times. Some authority figure or MGO/PGO, speaking about a wealthy person they know about, or some corporate or foundation leader, says: “Look, I have their contact info. So let me reach out and tell them what we do. I think we have a good...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
