
Here’s How to Help Your Fundraisers Work Their Plan
If you can follow these two management strategies, your frontline fundraisers are bound to (successfully) work their plan.
If you can follow these two management strategies, your frontline fundraisers are bound to (successfully) work their plan.
Major gifts work is often compared to selling. Selling is the exchange of money for property, goods or services, while major gift programs facilitate the exchange of money for the fulfillment of a donor’s interests and passions. If a MGO can successfully identify a donor’s interests and passions and match them to a program his organization is executing, then the money comes in naturally.