Donor attrition (and donor value attrition) remains a hidden problem for most non-profits. You may be losing more revenue (and ultimately, losing more major gifts) than you thought.
Having conducted scores of donor assessments over the years, we’ve seen a disturbing pattern that goes undetected. While donor giving totals may go up or stay steady year-over-year, many donors are giving less or they’ve stopped giving altogether. Most organizations don’t even realize that this is happening, because the gap is covered up by gifts from new donors.
In this webinar, Jeff Schreifels, Principal at Veritus Group, will share how we’ve diagnosed this problem in hundreds of data files and how you can take action to address your donor attrition rates.
THIS FREE WEBINAR WILL COVER…