There is no shortcut to major gifts. Many times, organizations host fundraising events, create membership programs, or use other strategies because they think it will make it easier to secure larger donations. But events and membership programs can actually be detrimental to the work of a relational major gifts program because they’re not connecting the donor’s passions and interests to the work of the organization. These kinds of strategies, while they do have important roles, can become a transactional experience where the donor gives some amount in exchange for a night out or a free t-shirt.

And the worst part is, with all the staff time, labor, and resources that go toward these programs, it’s usually not worth the net revenue your organization is going to come away with.

Instead, at Veritus, we coach fundraisers to focus on building relationships and doing the everyday hard work of cultivating major donors.

Join us for this webinar to learn how events, membership programs, and other transactional strategies may be taking away from your major gifts revenue, and what you can do instead to make an even greater impact on your mission.

We’ll also be previewing our upcoming certification courses for Major Gift Fundraisers, and for Fundraising Managers and Executives, both starting on April 22nd. These courses cover all the systems and structures you need to help you execute and manage a successful major gift fundraising program.

THIS FREE WEBINAR WILL COVER…

• Why events, membership programs, and other transactional fundraising tactics are holding organizations back from raising more major gifts
  
• Relational strategies to help you raise more major gifts for your organization
  
• Live questions from you and your colleagues!