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GREATER PUBLIC
A New Way Forward: How Public Media is Revamping Its Fundraising to Find Major Gifts Success
Fundraising in public media has a long history of highly successful membership drives. But over recent years, the trend line for membership has been flattening, and it became clear that philanthropic giving remained underdeveloped. Together, Veritus Group and Greater Public set out to see if public media stations could shift from a membership mindset into a relationship fundraising model.
More FEATURED CASE STUDIES
Pinky Swear Foundation
Despite open lines of communication between Program and Fundraising, Pinky Swear lacked an efficient and consistent way to leverage their data to really show donors what their specific gift would mean for the families served.
Lock Haven University
The university needed a strategy for developing long-term relationships with donors so that they didn’t depend solely on events for giving.
Salvation Army Intermountain
After huge staff turnover, the development staff needed training and a common language. Veritus stepped in to help.
DePelchin Children’s Center
A new Senior VP of Advancement needed help formalizing structure for major gifts. Veritus guided them to increased giving in a difficult year.
Children of the Nations
A child sponsorship organization needed to raise funds for programs and projects, too. Veritus trained them to ask for more.
Usdan
When summer camp was cancelled due to COVID, the organization had no tuition income. How could they fill the hole and stay afloat?