If you just read the headlines from fundraising news publications, you’d think the sky is falling and revenue from non-profits is tanking.

But is it?

If you actually get past the “doom and gloom” headlines, you’ll read that giving is actually up in 2020 vs. 2019!

What? Yep, giving is up.

In this episode, Richard goes on a rant about the effects of these negative headlines, and he urges non-profit leaders to not succumb to them by not reaching out to donors. Then, he and Jeff give you some practical steps to reach out to your donors and ask.

Why should you ask? Because they are giving!