Making Effective Donor Asks
Ask with Confidence: A Step-by-Step Approach Rooted in Connection and Clarity
Discover a step-by-step approach to confident donor conversations that deepen trust and increase giving.
You want to raise more, but not at the expense of your values, your energy, or your donor relationships.
Whether you're new to fundraising or growing into a more strategic role, the Making Effective Donor Asks course will change how you think about asking, by showing you how to connect first.
In this practical, confidence-building course, you’ll learn our Permission-Based Asking Model™, a donor-centered, conversational approach that helps you:
✔ Uncover what truly motivates your donors – no guessing
✔ Build trust through authentic, curiosity-led conversations
✔ Ask clearly and confidently – no pressure or awkwardness
✔ Raise more money while staying true to yourself
You don’t need to be a natural closer. You just need the right structure.
If you've ever felt unsure of what to say – or afraid to “ruin the relationship” by asking too soon, this course was made for you.
Course Benefits
✔ The Permission-Based Asking Method → Our proprietary methodology removes the guesswork from building authentic donor relationships.
✔ Time-Saving Resources → Access custom templates, scripts and exercises to streamline your work.
✔ Flexible Learning → Complete the on-demand course at your own pace, with multimedia content that makes learning feel easy, not overwhelming. Get started as soon as you join and enjoy lifetime access to the course material.
✔ Exclusive Community → Connect with thousands of fundraisers and access members-only resources like our White Paper Library.
✔ Supportive Community Calls → Get guidance from the Veritus team through a variety of call formats.
✔ Professional Development → Earn 17 CFRE credits upon completing the course assessments.
Want to learn more? Download the curriculum guide and course overview.
Investment
$997 USD (One-Time Payment)
Lifetime access to everything you need – online course, tools, community, and support
Team Discounts Available. Equip your team and save up to 20% when you register multiple staff from your organization. Contact academy@veritusgroup.com to learn more.
This course was wonderfully helpful. On one hand, I had guidance to walk through the steps needed to prepare myself to meet with donors; on the other, I was able to watch seasoned professionals put preparation into action. It is one thing to talk about asking; it is another thing to do it. Veritus helped me take the leap.”
l loved this course! Last Friday, I implemented their strategy of approaching a donor ask from the standpoint of the need first and it worked wonders. I had a donor solicitation meeting at 3:30 pm that day and came away with the gift."
The course was fantastic; this method and process of asking really speaks to me and feels so much more natural. I will absolutely be implementing this method into all of our asks and cultivation practices."
Money-Back Guarantee
Frequently Asked Questions
-
When will I get access to the course?
You’ll have access to the course materials as soon as you join. Upon purchase, you’ll unlock access to the Veritus Group Academy where the course will be waiting for you.
-
How much time do I need to take this course?
This course is designed to fit into your life. It’s completely self-paced and flexible, so you can engage with the content in a way that works for you. There are 4 modules and we recommend setting aside 3 to 5 hours per module to complete your course work, connect with the community, and participate in Community Calls.
-
How long will I have access to the course?
You’ll receive lifetime access to the course content, allowing you to revisit the material whenever you need a refresher or deeper insight.
-
How is this different from other asking models?
The Veritus Permission-Based Asking model is one of the key pillars to a successful fundraising program. It’s how to move from transactional to relational fundraising (which is absolutely vital for mid-level and major gift fundraising). Unlike other models, Permission-Based Asking isn’t linear. It’s designed to actually follow how real conversations happen. And this model isn’t just designed for asking for a gift; it’s a powerful strategy to use any conversation you have with a donor to build trust and deepen your relationships.
-
What will I get out of this course?
You’ll learn a new model for asking for a gift that honors and empowers the donor through every step of the process and celebrates the difference they are making, regardless of their response to the ask. This model will give you the tools you’ve been looking for to gain more confidence in your work with donors and strengthen your success in making the ask. This strategy is proven to not only deepen your relationships with donors but can lead to more donations and higher-value donations.
-
Do I need to attend the Community Calls?
Our Community Calls are optional, but we think you’ll really enjoy them. These calls are a chance to connect with the Veritus team, learn from other fundraisers, and deepen your understanding of The Veritus Way™. As a course participant, you’ll also have lifetime access to a variety of exclusive calls with our expert coaches and Community Experience Manager, including Community Learning Calls (monthly) and Q&A Calls (monthly).
-
I've been involved in major gift fundraising for a long time. Will I still learn something new?
No matter if you are a new or seasoned DOD, MGO, Mid-Level Officer, or anyone else who participates in your organization’s fundraising efforts directly with donors, you will benefit from this course. Why? Because it will give you a simple, powerful model to structure your conversations with donors to deepen their engagement and connection to your organization; thereby leading to greater gift giving.
-
What if I’ve already taken one of your certification courses?
Then you’re the perfect candidate for this course. While Permission-Based Asking is covered in our Mid-Level and Major Gift Certification courses, Making Effective Donor Asks goes into the model in even more depth, and with even more practical strategies and step-by-guidance.