Are you suffering from donor value attrition?
You may be losing more major gifts than you thought
Having conducted scores of these donor assessments over the years, we find a disturbing pattern…
While donor income may go up year-over-year, many donors give less (or go away) after their first year. In Scenario 1, you see income from all major donors. In Scenario 2, you see only the income from donors who gave in Year 1. The addition of new donors in Year 2 covered up a serious problem with donor retention.
Veritus Group provides a free, no-obligation analysis that uncovers this pattern that often goes unnoticed.
