The Economics of the Major Gifts Pipeline
Elevate Your Leadership with a Smarter, More Strategic Pipeline
You know how to raise money – but now, it’s time to lead the program. This course gives experienced fundraisers the tools to lead with confidence and build a resilient, high-performing pipeline.
The Economics of the Major Gifts Pipeline isn’t just about math. It’s about helping you think like the strategic leader you already are – one who sees the whole system, speaks with authority, and makes confident, data-informed decisions that sustain giving long term.
If you're ready to reclaim your influence and re-energize your work, this course was designed for you. You’ll gain:
✔ Strategic Clarity. Cut through the noise and identify what’s truly driving (or stalling) major gift growth. Understand the economics behind your pipeline, and how to use it as a leadership tool.
✔ Confident Decision-Making. Use data to prioritize your team’s time and energy where it matters most.
✔ Leadership Positioning. Become the go-to voice on philanthropy in your organization. Speak the language of finance and strategy with clarity and calm.
✔ Sustainable Results. Create a pipeline that doesn’t depend on heroics. Instead, smart planning and real alignment. Build diversity and resilience into your revenue model, even in uncertain times.
Course Benefits
✔ Strategic Tools → Our proprietary methodology, from the Donor Pipeline Assessment to the Revenue Diversification Worksheet, helps you manage the economic engine of major gifts.
✔ Time-Saving Resources → Access custom templates, scripts and exercises to streamline your work.
✔ Flexible Learning → Complete the on-demand course at your own pace, with multimedia content that makes learning feel easy, not overwhelming. Get started as soon as you join and enjoy lifetime access to the course material.
✔ Exclusive Community → Connect with thousands of fundraisers and leaders and access members-only resources like our White Paper Library.
✔ Supportive Community Calls → Get guidance from the Veritus team through a variety of call formats.
✔ Professional Development → Earn 19 CFRE credits upon completing the course assessments.
Want to learn more? Download the curriculum guide and course overview.
Investment
$997 USD (One-Time Payment)
Lifetime access to everything you need – online course, tools, community, and support
Team Discounts Available. Equip your team and save up to 20% when you register multiple staff from your organization. Contact academy@veritusgroup.com to learn more.
The Economics course beckoned me – Major Gifts is a long process and I was intrigued by the concept of looking at the work we do with a more business-like and less emotional filter. I was concerned about the workload but it turned out to be very manageable as well as relevant. It was also interesting being able to evaluate my own work. It was simple math and very logical and I would recommend it as an effective tool to evaluate the appropriate Major Gift Program for an organization. I highly recommend the Veritus Group and Major Gift Academy to people in the fundraising world."
If you’re thinking of taking Veritus’ Economics course, do it! This course will teach you the science (well – actually the math) of Major Gifts Fundraising in an easy to learn way. And that, my friend, is just as important as the touchy-feely stuff.”
The quantitative analysis that Richard and Jeff demonstrated in detail helped me to increase my own effectiveness as a fundraiser and as a leader and mentor on a team of MGOs. Their insightful, qualitative evaluation of the management approach and decision-making process increased my potential to one day manage a major gifts program at any level. I learned a lot from this course, and I think it will prove to be an excellent investment in my career. I recommend it highly to any MGO, especially those who hope to have a managerial role in the future.”
Money-Back Guarantee
Frequently Asked Questions
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I've been involved in major gift fundraising for a long time. Will I still learn something new?
Yes, because this course teaches what most leaders were never trained to do… In our decades of work with fundraisers, one thing is clear: Leaders are often left to figure out the financial side of fundraising on their own, especially when it comes to mid, major, and planned giving. The Economics of the Major Gifts Pipeline is designed to close that gap.This course shows you exactly how to:
- Assess and strengthen your donor pipeline so new donors move up quickly and reliably
- Diversify your revenue streams to protect your organization from budget shortfalls
- Run the economic side of your fundraising program with confidence and clarity
- Position yourself as a strategic leader while your MGOs focus on deepening donor relationships
You’ll get practical tools like our Donor Pipeline Assessment, Revenue Diversification Worksheet, and more – all grounded in the Veritus philosophy and designed to help you lead at the organizational level.
Whether you’re new to leadership or have years under your belt, this course equips you to manage the full economic engine of your fundraising program – so you can create stability, growth, and mission-aligned impact for the long haul.
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What if I’ve already taken one of your certification courses?
Then you’re the perfect candidate for this course! While elements of this content are covered in our certification courses, The Economics of the Major Gifts Pipeline goes into the metrics of major gifts in even more depth, and with even more practical strategies and step-by-guidance.
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When will I get access to the course?
You’ll have access to the course materials as soon as you join. Upon purchase, you’ll unlock access to the Veritus Group Academy where the course will be waiting for you.
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How much time do I need to take this course?
This course is designed to fit into your life. It’s completely self-paced and flexible, so you can engage with the content in a way that works for you. There are 3 modules and we recommend setting aside 3 to 5 hours per module to complete your course work, connect with the community, and participate in Community Calls.
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How long will I have access to the course?
You’ll receive lifetime access to the course content, allowing you to revisit the material whenever you need a refresher or deeper insight.
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Do I need to attend the Community Calls?
Our Community Calls are optional, but we think you’ll really enjoy them. These calls are a chance to connect with the Veritus team, learn from other fundraisers, and deepen your understanding of The Veritus Way™. As a course participant, you’ll also have lifetime access to a variety of exclusive calls with our expert coaches and Community Experience Manager, including Community Learning Calls (monthly) and Q&A Calls (monthly).