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Touch Point Planning Guide

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This guide explores various touch points to enhance donor engagement. Creating meaningful touch points is key to building lasting donor relationships across mid-level, major gifts, and planned giving. These interactions align with donor interests, fostering trust and commitment. A strategic approach ensures donors feel valued, leading to stronger retention and long-term support.

The Veritus Way highlights the power of personalized communication for major donors and a tiered approach for mid-level donors. Tier A donors receive the highest engagement, while others benefit from tailored mass communication. Though complex at first, this strategy quickly becomes an effective way to strengthen donor connections.