Connecting your donors to the problem your nonprofit seeks to solve – a difficult task, but one that makes an indelible impression when done right.How can you help them move from their comfortable place right into the hurt and pain of the need?This paper explores how you can accomplish this goal in person AND through other means.
Why you need to document the need and show the ramifications of not meeting the need to donors
How to use emotion to help donors understand the need;
Why presenting your donor with the truth about the need is crucial; and the steps you will take to help bring a donor to the scene.
