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Free White Paper

Touch Point Planning Guide

DOWNLOAD THIS FREE WHITE PAPER FROM VERITUS GROUP

This guide explores various touch points to enhance donor engagement. Creating meaningful touch points is key to building lasting donor relationships across mid-level, major gifts, and planned giving. These interactions align with donor interests, fostering trust and commitment. A strategic approach ensures donors feel valued, leading to stronger retention and long-term support.

The Veritus Way highlights the power of personalized communication for major donors and a tiered approach for mid-level donors. Tier A donors receive the highest engagement, while others benefit from tailored mass communication. Though complex at first, this strategy quickly becomes an effective way to strengthen donor connections.
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What you’ll learn in this White Paper

An overview of the different touch points to include in your plan.

How touch points can be delivered through various communication channels.

Strategies for integrating multiple touch points, such as using external resources to highlight community needs.

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