Passion. Yours is to change the world. Ours is to help you do it.
Recently, I was at a dinner with a few colleagues in the fundraising business. One of them posed this question: "What percentage of mail today is asking for a gift from a charity?” I blurted out, “70%!” Others said 40 or 50%, and one said 85%. And the answer is? As of a few years ago, 0.5% of mail is actually from a charity asking for a gift. Yep, that’s right. In fact, you can read it in this … [Read More...]
When Richard started Veritus Group, and I later joined him, we started out working with clients to create, build and manage only major gift programs. But after several years, we began noticing that our clients still had a problem with their donor file that was not being addressed: mid-level donors. While many of these organizations had a robust direct-response program and (with our help) a … [Read More...]
A wealthy industrialist once asked Gandhi, “Do you need me or my money?” Gandhi replied: “I need only you!” Gandhi wasn’t against wealth or money. He just knew that humans could not find purpose and fulfillment in it. Some of the great philosophers and religious leaders throughout human history have had some rather jarring and counter-cultural things to say about money. Jesus said to the … [Read More...]
A free White Paper from Veritus Group Completely updated in 2016 with sample documents! "Many donors won’t even return my call, and I am so frustrated!” said the MGO. When we checked to see why, it was not surprising to find that a majority of the donors on this MGO’s caseload did not want to connect. Why? Because the donors on this caseload (like those of hundreds of MGOs like him around … [To get a free copy of this white paper please click here]
How is our analysis different? Our strategies are driven by data on how your major donors are performing year to year. Before we engage in a relationship with a client we conduct a full analysis of your major gift program. We provide this service at no cost. Having conducted scores of these analyses over the years, we find a similar disturbing pattern with most Major Donor programs: more … [Read More...]