Passion. Yours is to change the world. Ours is to help you do it.
There is something about loss that gets people’s attention. This is why we use loss as a way to convince CEOs, Executive Directors and Directors of Development about the incredible and positive opportunity that a major gift program provides. You can talk about all the wonderful things major gifts could do for the organization, like increased revenue, bigger gifts, retained and fulfilled donors … [Read More...]
In my last post, I shared the 5 steps you need to take to get a bigger gift from your donors who have the potential to do so. To summarize, they were: A belief, on the part of the MGO, that big things are possible. Having a qualified caseload. Believing that there are a few donors in the caseload who can give a large gift, and searching for them. Planning to make it happen. … [Read More...]
I know it sounds like a cliché, but it is very rare when anything in life starts big. Yet Jeff and I frequently hear leaders and managers in non-profits tell their MGOs to “go out there and find that big gift!!” I suppose that this directive is an aspiration born from seeing other organizations “land the big one” and wanting the same thing to happen in their organization. So we don’t fault … [Read More...]
A free White Paper from Veritus Group We recently reviewed a non-profit that had an events superstructure. That is, the culture of their development department was essentially “all events, all the time.” They boast how the events team brings in about $6 million dollars a year in revenue. We started digging a little more. “Of that $6 million in revenue, how much comes from donors that are on … [To get a free copy of this white paper please click here]
How is our analysis different? Our strategies are driven by data on how your major donors are performing year to year. Before we engage in a relationship with a client we conduct a full analysis of your major gift program. We provide this service at no cost. Having conducted scores of these analyses over the years, we find a similar disturbing pattern with most Major Donor programs: more … [Read More...]