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American Cancer Society

GREATER PUBLIC

A New Way Forward: How Public Media is Revamping Its Fundraising to Find Major Gifts Success

Fundraising in public media has a long history of highly successful membership drives. But over recent years, the trend line for membership has been flattening, and it became clear that philanthropic giving remained underdeveloped. Together, Veritus Group and Greater Public set out to see if public media stations could shift from a membership mindset into a relationship fundraising model.

More FEATURED CASE STUDIES

White Horse Inc.

White Horse Inc.

The organization had an ambitious CEO but no development staff. How could they capitalize on the potential of their major donors?

Holt International

Holt International

Holt had thousands of passionate donors, child sponsors and adoptees. How could they manage relationships with only two development officers?

American Cancer Society

American Cancer Society

A national organization with too few major gift officers, 1/3 of existing donors were leaving each year. Veritus helped them build their staff and strengthen the donor pipeline.