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Creating Meaningful Connections with Your Donors
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Are you building meaningful relationships with your donors? Creating connections can be challenging if you don’t have the right structure to help you communicate in a purposeful way with your donors.

This course provides a thorough system and structure for creating individualized communication plans for your major donors. You’ll also learn all the types of touch points you can use, both digital and traditional, to meaningfully engage with your donors by sharing things that speak to their interests and passions.

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Veritus Line

What we'll cover:


 How to create a 12-month touch points plan of meaningful connections for each of your qualified donors

Using the Donor Engagement Plan as your planning tool, and documenting actions in your database

Integrating digital technology and virtual experiences into your communication plan

Mastering the moves management cycle to keep moving your relationships forward

What you need to know:

This course is self-paced and allows you to interact with the content on your own schedule during the six-week course period. You’ll retain access to the course for 6-months, but must complete the material during the six-week course period in order to earn your CFRE credits.


There are 2-modules in this course. You should estimate 3-5 hours of work per module.


Our peer group discussion calls for this course are recommended, but not required. These calls are a time to be live with a Veritus expert and ask questions, seek guidance on implementation, and share ideas with your fellow participants.


Upon completion of all required assessments, you’ll earn 11 CFRE credits.
Sheree Wysocki
Donor Development Officer, St. Petersburg Free Clinic
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Theresa Haenn
Donor Advisor, Lutheran World Relief
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Brittini Lasseigne
Director of Philanthropy, YWCA
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joe-jestusSpecial Guest Instructor: Joe Jestus

Veritus is partnering with TCM Creative, world-class storytellers that are experts at using digital technology to create targeted content. Joining us will be Joe Jestus, TCM’s V.P. Strategic Development & Senior Lab Advisor

This course will deliver the training you need now. 

You’ll get content delivered to your inbox with video, podcasts, webinars, social media connections and EVEN homework… not to burden you, but to help lift you up in your work.

No boring lectures, no boring lists of facts and figures, but real stories of what works in the field. This course is designed specifically to help you do the right things for your donors and meet their needs in this new era of fundraising.

Does any of this speak to you?

Q & A

You probably have some questions about how this course might apply to your situation. Read below for more useful information.
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