You know the value of mid-level donors. They give several times what general donors give in the course of a year, but you can’t afford to spend your major gift officers’ time cultivating them.
If you develop good relationships, many of these donors will become major donors – keeping that high-value program growing and healthy.
What is blocking that pipeline to building and expanding those major gift caseloads? Read this paper to discover the right way to unclog that pipeline.