The Hidden Problem That’s Costing Non-Profits Thousands (or Maybe Millions!) in Revenue

Most organisations know that donor attrition is an issue. But most of the time, they are completely unaware of an even bigger problem affecting their donor file: donor value attrition. That means, you're likely losing more revenue (and potential major gifts!) than you thought.

Having done thousands of donor assessments over the years, we’ve seen a number of concerning trends that often go unnoticed. While donor giving totals may go up or stay steady year-over-year, this is often because of new donors that are covering up revenue losses from existing donors who are giving less or no longer giving at all. Most organisations don’t even realise that this is happening, and it is having catastrophic impacts on their donor relationships and mission impact.

In this webinar, Andy Milligan, managing director of Veritus Group UK & Europe, will share how we’ve diagnosed this problem in thousands of data files and how you can take action to address your value attrition, donor attrition, donor pipeline, and more.

THIS FREE WEBINAR WILL COVER…

• How the issues of donor value attrition if often covered up by gifts coming in from new donors
• How to take control of your data and identify where you’re losing dollars and donors
• Live questions from you and your colleagues!

Register now for The Hidden Problem That’s Costing Non-Profits Thousands (or Maybe Millions!) in Revenue