Strategic Planning & Organizational Development
Strategic Planning & Organizational Development
In an era when non-profits are needed to support their communities more than ever before, It is critical that organization leaders and managers know how to effectively manage their fundraising programs and make strategic hires.
Focus on Your Highest ROI Activities
Mid-Level, Major Gifts, and Planned Giving are the Heavy Lifters
Nurturing the donor pipeline to use acquisition and cultivation as feeders for your high-net revenue producing fundraising efforts.
What are the foundational truths of impactful donor pipeline management?
- Leadership, staff, and the Board must have a solid understanding of how the donor pipeline works, is structured, and should be resourced.
- A donor (institutional/individual) must be treated as a partner not a source of cash.
- A non-profit must have two equally valued and practiced objectives:
- To address a societal need and,
- To fulfill the passions and interests of its donors

To see results, you must have the right people in the right roles
There must be a process for hiring that is aligned with the donor pipeline to ensure there is thoughtful integration of roles to support the entire fundraising structure.
Without the right structure, orientation, and personnel, you will likely experience these challenges:
- Revenue in decline
- High donor and value attrition
- Donor acquisition isn’t keeping up with donor losses
- Transactional fundraising culture
- Ineffective fundraising strategies
- Structure, division of labor, and management systems are not donor-focused
- Wrong talent is leading fundraising, marketing, and communications functions
- Donors are not inspired to give by the non-profits programs and donor offers
- Investment and resourcing in fundraising is incorrect
- Lack of vision or growth plan
How Can We Support You in Turning the Tide at Your Organization?
Veritus Group has partnered with Giving Pathways, founded by Veritus Group Founder Richard Perry, to provide impactful, strategic organizational development to uncover your areas of opportunity, address top challenges, and drive greater results with your donors.
Recommended FREE Resources For YOU!

Free White Paper
What Touches Your Donor’s Heart to Motivate a Gift?
When you discover a donor’s passions and interests, you tap into a deep well. You’ll find connections to programs and projects that make a real difference in the world – a difference that the donor cares about in a very specific way.
This FREE ebook helps you discover these motivations and apply this knowledge to your practice of fundraising.
DOWNLOAD

Blog
What if I’m Trying to Promote Better Collaboration Between Departments?
Something happens in almost every non-profit where, over time, we lose focus.
Read More

Podcast
Can We All Just Get Along?
To serve your major donors outrageously, you have to know your programs and projects so well that you’re able to inspire those donors to make a significant gift to your organization.
LISTEN NOW

FREE White Paper
Building a Culture of Philanthropy
At Veritus, we believe that if we are to create a true culture of philanthropy in our organizations, donors have to be part of our mission – not a way to get our mission accomplished, but PART of the mission. This is a radical idea, but a necessary one.