Do Membership Programs Suppress Giving? Membership programs, when used incorrectly, are causing you to lose out on building true and authentic major donor relationships. Now, we’re not anti-membership programs, but many organizations do not set these programs up in a way that helps fundraisers engage with their donors in meaningful ways. And the result is that these donors get stuck at their annual giving level, while they make more impactful major gifts elsewhere.
In this episode, Richard and Jeff respond to a recent question about if membership programs really do suppress giving and share more about our perspective on the role membership programs should have at your organization.