1. Client Story
  2.  » Salvation Army Intermountain

The Salvation Army Intermountain Division

High-value donors needed more attention
After huge staff turnover, the development staff needed training and a common language. Veritus stepped in to help.
The Salvation Army
  1. Problem / Challenge

A new leader knew that consistent, high-value donors were not being managed effectively, and that new staff members needed training in The Veritus Way.

  1. Solution

Veritus vetted and trained four new major gift officers and one mid-level officer. We provide ongoing structure, strategy and accountability to the entire team.

  1. Results

The new team has connected well with donors, resulting in deeper donor engagement, more intentional Permission-based Asking™ and increased revenue of $1.5M!

“Veritus Group has provided the needed support to guide Donor Relations Directors in having meaningful donor relationships through cultivation and stewardship and the permission based ask. This model has proven to be successful through increased individual giving and sustainable donor engagement. I highly recommend the Veritus Group model for any major gifts program.”

– Peter Irwin

Divisional Development Director, The Salvation Army, Intermountain Division

Building a New Team

What the Organization Needed

The Development team had gone through many changes, with a lot of staff turnover in the past few years.  A new leader engaged Veritus in 2019. They knew consistent, high value donors were not being managed effectively, and that training the new staff in the Veritus way would ensure donors were attended to.

Our Recommendation

Veritus Group worked with new staff and helped to manage donors from a retiring gift officer’s caseload. With a largely new development staff, the Division could create a common language and structure for gift officer work and accountability.

Veritus recommended not only initial vetting, hiring and training, but we also began providing ongoing structure, strategy and weekly management, including accountability.


The Results


The Right Donors

Fundraisers are engaging high-value donors at deeper levels. The donors often mention how much they enjoy the connections and communication.


Doubling Giving

One donor had been giving $17,000 each year. After a new gift officer reached out multiple times, the donor called back and thanked him for the great communications. Then she doubled her gift to $35K!

$1.5 MM

Increased Giving

Even with new staff, FY 2020 giving was up $1.5 million over 2019.


Greater Public

Greater Public

Fundraising in public media has a long history of highly successful membership drives. But over recent years, the trend line for membership has been flattening, and it became clear that philanthropic giving remained underdeveloped. Together, Veritus Group and Greater Public set out to see if public media stations could shift from a membership mindset into a relationship fundraising model.

Pinky Swear Foundation

Pinky Swear Foundation

Despite open lines of communication between Program and Fundraising, Pinky Swear lacked an efficient and consistent way to leverage their data to really show donors what their specific gift would mean for the families served.

Lock Haven University

Lock Haven University

The university needed a strategy for developing long-term relationships with donors so that they didn’t depend solely on events for giving.