1. Client Story
  2.  » Usdan


Summer camp was cancelled, but donors gave even more
When summer camp was cancelled due to COVID, the organization had no tuition income. How could they fill the hole and stay afloat?
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  1. Problem / Challenge

The Usdan summer camp shut down due to COVID, so no tuition was coming in. How could they fill this hole?
  1. Solution

​Working with Veritus Group, the Executive Director learned to talk to parents and new donors using Permission-Based Asking™.

  1. Results

With a focus on top donors, the ED was able to continue camp online AND increase donations by over $200,000!

“The simplicity of the Permission-Based Asking model works. Weekly coaching helps us build skills, but also allows us talk out our reasons for procrastination. Overall, the weekly coaching allows what we learn and work on to be highly personalized. Plus, my colleague and I just enjoy being with our Veritus coach.”

– Lauren Brandt-Schloss

Executive Director, Usdan

When Summer Camp Stops for COVID

What the Organization was Facing

Usdan is a long-established organization with a small pool of donors who are mostly alumni and parents, with a few key community supporters.  Because the camp is named after a family that continues to support camp with a foundation, and because there are tuition fees, it can be difficult to articulate the need for others to join in funding the camp.

When a COVID shutdown left the camp without any tuition-paying campers, the ED and staff had to turn to parents and other donors to replace the lost income. They were unsure how to conduct these difficult conversations.

After adopting Veritus Group’s training and recommendations, Usdan used Veritus’ Permission-Based Asking™ when asking parents to donate the lost tuition, and to seek help from major donors.

The organization was able to offer on-line camp classes for the first time, expanding their reach from the greater New York area to 8 states! Further, they secured key gifts from new donors, up over $200k from last year, ensuring the facilities were able to open in summer 2021 for a modified in-person camp.

She loves summer camp.

The Results


Passions & Interests

Staff learned a great deal more about donor passions and interests after listening with curiosity, and keeping communication open with regular touch points.

8 States

The Camp Expands

Because of strong donor support, the organization was able to offer on-line camp classes for the first time, expanding their reach from the greater New York area to 8 states.


Increased Giving

The camp was shut down, but parents and major donors pushed giving UP over $200,000 during COVID!


DePelchin Children’s Center

DePelchin Children’s Center

A new Senior VP of Advancement needed help formalizing structure for major gifts. Veritus guided them to increased giving in a difficult year.

Children of the Nations

Children of the Nations

A child sponsorship organization needed to raise funds for programs and projects, too. Veritus trained them to ask for more.