What are the essential basics for major gifts work?
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This paper could have very well been called, “Valuing the Fundamentals” because all of this is very much about the fact that life just runs better if you pay attention to the basics.
There is a direct correlation between the lack of success in major gifts and the constant, unbalanced need for “new creative ideas” on the part of the major players. This paper will help you identify and focus on the basics that will help you continue to move forward.