How Can You Optimize Events and Major Gift Fundraising?
How does the pandemic affect them?
Events can be brilliant for raising the profile of your non-profit, exposing new people to your cause, and making connections. But how good are they at actually raising net revenue?
When you count the cost of the enormous staff time expended, many of them don’t look so good. Yet upper management continues to believe that “if we didn’t have all of these events, we wouldn’t be able to raise so much money.”