Events and Major Gift Fundraising

How Can You Optimize Events and Major Gift Fundraising?

How does the pandemic affect them?

Events can be brilliant for raising the profile of your non-profit, exposing new people to your cause, and making connections. But how good are they at actually raising net revenue?

When you count the cost of the enormous staff time expended, many of them don’t look so good. Yet upper management continues to believe that “if we didn’t have all of these events, we wouldn’t be able to raise so much money.”


What you’ll learn in this White Paper


The true cost of events to a major gift program;


How to make the best use of events, both virtual and in-person; and


The need for fewer events and more one-on-one donor time.