What Should Be the Role of Events in Major Gift Fundraising?
WHERE DO EVENTS FIT INTO A POST-PANDEMIC WORLD?
For many in the non-profit world, events have been the go-to fundraising solution. Often these events are deemed a great success, but the truth is that they often bring in low net revenue and even lower retention of event donors.
Now, it’s important to be clear: events can have a place in your fundraising strategy. But they’re not a substitute for major gifts.
Events are just one of the tools in your major gift fundraising toolbox. And when done right, you can use an event to deepen your donor relationships and build creative collaboration internally.
Download this free White Paper to learn how to develop an events strategy for a post-pandemic world that will engage your donors in a meaningful way and help achieve the goals of your organization.
What you’ll learn in this White Paper
The valuable role events can play in your major gifts program (and what role they shouldn’t play)
How to make the best use of an event by focusing on specific strategies for each attendee type
How to shift your organizational culture to concentrate on relationship-focused fundraising and not have an over-reliance on events
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