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Discovering Your Donor’s Passions and Interests
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Do you know your donor’s passions and interests? We mean, really know them? If not, that’s not uncommon. Many organizations and fundraisers struggle to learn their donor’s true passions and interests because other things get in the way.

Like…

… Belief that because the donor has always given to Program X, that is her passion.

… Struggling to know how to dig deeper when a donor says, “I just love everything that you do!”

… Not knowing what to do next when a donor doesn’t seem to have a strong connection.

If you are ready to learn how to truly discover your donor’s passions and interests and how to use that information to better serve your donor, then this course is for you!

Sign Up Now!
Veritus Line

What we'll cover:

How to truly be donor-centered
Why knowing a donor’s passions and interests is so critical to growing their giving
How to identify and discover passions and interests
How to build trust with the donor
How to uncover the drivers behind a donor’s interests
Using Permission-Based Asking in donor conversations to uncover passions and interests
Tips for building and/or repairing trust with the donor
How to note passions and interests in your moves management system

What you need to know:

This course is self-paced and allows you to interact with the content on your own schedule. You’ll retain access to the course content for six months from the date of purchase.

There is 1-module in this course. You should estimate 5-8 hours of course work.

When you complete the course and submit your assignments, you’ll earn 6 CFRE Credits. Note: Course must be completed within six months of purchase.

Our peer group discussion call for this course is recommended, but not required. This call is a time to be live with a Veritus expert and ask questions, seek guidance on implementation, and share ideas with your fellow participants. All calls are recorded and will be made available to participants within 24 hours.

Does any of this speak to you?

Q & A

You probably have some questions about how this course might apply to your situation. Read below for more useful information.
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