Most organizations know that donor attrition is an issue. But oftentimes, they’re completely unaware of an even bigger problem affecting their donor file: donor value attrition. That means you're likely losing more revenue (and potential major gifts!) than you thought.
Having done thousands of donor assessments over the years, we’ve seen a number of concerning trends that often go unnoticed. While donor giving totals may go up or stay steady year-over-year, this is often because of new donors that are covering up revenue losses from existing donors who are giving less or no longer giving at all. Most organizations don’t even realize that this is happening, and it is having a catastrophic impact on their donor relationships and mission impact.
In this webinar, Jeff Schreifels, Principal & Owner at Veritus Group, will share how we’ve diagnosed this problem in thousands of data files and how you can take action to address your value attrition, donor attrition, donor pipeline health, and more.
THIS FREE WEBINAR WILL COVER…
How the issue of donor value attrition is often covered up by gifts coming in from new donors
How to take control of your data and identify where you’re losing dollars and donors
Live questions from you and your colleagues!
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Get a head start in addressing your donor value attrition rates by beginning thedonor file assessmentprocess today!
