You Don’t Need More Major Donors: How to Increase Revenue Without Chasing New Donors

You're being asked to do the impossible.

Grants that have funded your programs for years are shrinking or disappearing, yet your board still expects growth. Meanwhile, your already-stretched team is being asked to find new major donors to make up the difference. It’s exhausting work, and for many organizations, prospecting isn’t the best place to start.

Here’s the good news: your donor file may already hold thousands, if not millions, of dollars in untapped potential. These are people who know your organization, trust your work, and believe in your mission. But some may be giving less than they once did, while others have stayed at the same giving level for years because no one has helped them see how they could do more.

The challenge is that these missed opportunities can be hard to spot. New donors may keep revenue growing year over year, making it look like things are going well even as longtime donors give less or their support stops growing. Until you look more closely at those relationships, you may not realize how much revenue is slipping through the cracks.

One organization we assessed grew 17% over three years. On paper, they were thriving. Underneath, they had lost $9.1 million from donors who were already giving. When their CEO saw the numbers, she asked one question: what if we could get even half of that back? That's $4.5 million more for their mission, without finding a single new donor.

That revenue is waiting in your file, too. In this free webinar, Jeff Schreifels will show you exactly where to find it and how to recapture it.

You'll learn how to:

• Find the donor value attrition quietly draining revenue from your donor file
• Win back donors who are giving less by thanking them well and showing them the difference their gifts make
• Spot the clogs in your pipeline where generous donors get stuck
• See how much revenue is waiting in your own data with a free donor file assessment

Fill out the form below to reserve your spot!