What does it mean to take a relational approach to your mid-level program? How often should you send touch points to your mid-level donors? How many donors should you be moving from mid-level into major gifts?
If you’re asking these questions, you’re not alone! We’ve helped our clients to navigate these challenges and successfully build strong relationships with their mid-level donors. Check out this recording of our panel discussion where our clients shared about how they’ve adopted a relational approach to mid-level.