The Veritus Podcast | Veritus Group (2)

Do Membership Programs Suppress Giving?

September 23, 2021

Do Membership Programs Suppress Giving? Membership programs, when used incorrectly, are causing you to lose out on building true and authentic major donor relationships. Now, we’re not anti-membership programs, but many organizations do not set these programs up in a way that helps fundraisers engage with their donors in meaningful ways. And the result is that these donors get stuck at their annual giving level, while they make more impactful major gifts elsewhere.

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Leading Through Change

August 10, 2021

As non-profit fundraisers, we’ve all been through some kind of organizational change. Some are small changes, like a new protocol for thanking donors, and some are large, like a change in CEO or Executive Director. But change is inevitable. The...

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Now is the Time to Invest in Major Gifts

June 16, 2020

“You can’t be serious!” This is the reaction Richard and Jeff get from many non-profit leaders when we tell them NOW is the time to start a major gift program. Yes, even in the midst of uncertainty, your organization should either be starting or...

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Can We All Just Get Along?

October 29, 2019

To serve your major donors outrageously, you have to know your programs and projects so well that you’re able to inspire those donors to make a significant gift to your organization.

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