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We hope the free resources on this page are useful to you as you learn more about mid-level, major gift and planned giving fundraising. If you’re looking for hands-on help from Veritus Group, click on one of the areas below:

Enterprise Partnership
Major Gift Programs: Planning, Development & Management
Mid-level Gift Management & Consulting
Donor Impact Portfolio
Strategic Planning & Organizational Development

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Featured Blog
2 min read

Why Should You Care About Your Donors?

Jan 20, 2025 by Jeff Schreifels

I remember sitting at my desk 36 years ago, opening reply envelopes from a mailing I sent out weeks prior. I was right out of college, and this was my first job… working as a fundraiser for a small...

Top Rated Posts
4 min read

Does Your Thank You Message Need a Refresh?

Nov 29, 2024 by Karen Kendrick

You may be tired of hearing yourself write. What I mean is, that same repeated thank you message might take seconds to write, because you have it down, but you might be feeling bored out of your...
4 min read

No One is Coming to Save You

Dec 11, 2024 by Karen Kendrick

No one is coming to save you. No one is going to waltz in your door and take over your life, fix your challenges, get you focused on the right things, and lower your stress. That might sound a bit...
2 min read

Are You Having Trouble Coming Up with Touch Points?

Dec 16, 2024 by Jeff Schreifels

I have some great practical advice for you. We do a ton of planning at Veritus Group. Right now, we’re working with over 150 major gift officers, so all of them are in some stage of developing their...

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Featured Podcasts

Featured White Paper
Removing Obstacles to Major Gift Fundraising
Removing Obstacles to Major Gift Fundraising

This white paper highlights common, avoidable issues to help your organization improve and thrive.

Books

Featured Case Study

Top Rated White Papers
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Building a Culture of Philanthropy

Veritus believes that for a genuine philanthropic culture, donors should be integral to the mission, not just a means to fulfill it.

Removing Obstacles to Major Gift Fundraising
Removing Obstacles to Major Gift Fundraising

This white paper highlights common, avoidable issues to help your organization improve and thrive.

Transforming Fundraising in the Non-Profit Health Care Sector
Transforming Fundraising in the Non-Profit Health Care Sector

See how ACS overcame fundraising challenges by adopting a balanced revenue strategy, nearly tripling their revenue.

How-to-Create-Meaninful-Connections-with-Donors-300x300-1
How to Create Meaningful Connections with Donors

Stop fixating on “face-to-face” meetings. Learn to engage donors meaningfully, regardless of the setting.

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Cultivating Mid-Level Donors for Maximum Results

What’s blocking your pipeline for major gift caseloads? Read this paper to discover the right way to unclog that pipeline.

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How-to-Use-Permisision-Based-AskingTM-with-Donors.-300x300-1
How to Use Permission-Based Asking™ with Donors

Understand how to explore your donor’s interests and align yourself to them, then move the conversation forward toward a next step.

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Qualifying-Donors-For-Major-Gift-Caseload-1-1
Discovering Your Donor’s Passions and Interests

Learn the importance of discovering donor motivations and walk away with ideas to apply this knowledge in fundraising.

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Debunking-Common-Myths-about-Major-Gift-Fundraising-300x300-1
Debunking Common Myths about Major Gift Fundraising

This white paper debunks common myths about major gift fundraising and providing explanations for each.

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Starting-a-Successful-Major-Gift-Program-1
Starting a Successful Major Gift Program

Learn how to start or revive a successful major gift program, which is essential for driving revenue growth in non-profits.

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Why-You-Should-Be-A-Major-Gift-Officer.-300x300-1
Why YOU Should Be a Major Gift Officer

If you’re new to major gift fundraising, commit to the hard work ahead; it may be challenging, but it will be incredibly rewarding.

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Request a Sample MGO Job Description

Learn how a focused job description can keep your MGO on track, preventing distractions from projects and competing priorities.

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Great Opportunities in University Fundraising

With their deep resources and long time horizons, universities have natural advantages in the search for major donors.

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Featured Case Studies
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Pinky Swear Foundation

Despite open lines of communication between Program and Fundraising, Pinky Swear lacked an efficient and consistent way to leverage their data to really show donors what their specific gift would mean for the families served.
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Lock Haven University

The university needed a strategy for developing long-term relationships with donors so that they didn’t depend solely on events for giving.
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Salvation Army Intermountain

After huge staff turnover, the development staff needed training and a common language. Veritus stepped in to help.
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DePelchin Children’s Center

A new Senior VP of Advancement needed help formalizing structure for major gifts. Veritus guided them to increased giving in a difficult year.
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Children of the Nations

A child sponsorship organization needed to raise funds for programs and projects, too. Veritus trained them to ask for more.
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Usdan

When summer camp was cancelled due to COVID, the organization had no tuition income. How could they fill the hole and stay afloat?
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White Horse Inc.

The organization had an ambitious CEO but no development staff. How could they capitalize on the potential of their major donors?
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Holt International

Holt had thousands of passionate donors, child sponsors and adoptees. How could they manage relationships with only two development officers?
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American Cancer Society

A national organization with too few major gift officers, 1/3 of existing donors were leaving each year. Veritus helped them build their staff and strengthen the donor pipeline.
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