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Are You Getting Crushed by the Metrics?
Many fundraising leaders rely on measuring activity, i.e., how many phone calls the MGO makes, the number of face-to-face donor meetings each month, or how many asks. The problem with measuring activity is that it doesn’t demonstrate results and it’s not indicative of a meaningful engagement with that donor. So how should you measure success in major gifts?
In this webinar, Jeff and Diana chat with our client guest, Abby Muller of the Phoenix Rescue Mission, about which metrics should guide your strategy in fundraising.
In this webinar, Jeff and Diana chat with our client guest, Abby Muller of the Phoenix Rescue Mission, about which metrics should guide your strategy in fundraising.
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