There is no shortcut to major gifts. Many times, organizations host fundraising events, create membership programs, or use other strategies because they think it will make it easier to secure larger donations. But events and membership programs can actually be detrimental to the work of a relational major gifts program because they’re not connecting the donor’s passions and interests to the work of the organization.
Check out this webinar re-play to learn how events and other transactional strategies may be taking away from your major gifts revenue, and what you can do instead to make an even greater impact on your mission.