When you get back to the office or start up your computer again after a holiday, it always takes a while to get re-oriented. If you do a little prep now, you’ll thank yourself when you come back with a clear gameplan to follow!

There’s a temptation to send out more communication at the end of the year. It’s understandable; there’s a lot to share during this season, and you want to keep your donors informed. But communicating more frequently doesn’t make it more effective. In this podcast episode, we’re sharing our tips to help you create engaging and relevant communications that will stand out to your donors during the year-end season.

Whether you’re asking for a gift, or proposing a meeting – how do you do it in a way that honors the donor as a partner in your mission? We developed our Permission-Based Asking™️ model as a framework for more authentic dialogue. No more guessing what your donor is thinking or making assumptions about what’s going on for them. When you align with the donor throughout the conversation, you’re getting their buy-in before moving forward with an ask, so they’ll never be caught off guard.

Many non-profit employees say that their workplace culture has created an environment where they’re not comfortable or do not feel safe bringing their authentic selves to work. And this is particularly damaging in fundraising, where you need to bring a certain amount of vulnerability because of the deeply personal nature of your work with donors. To help promote authenticity in non-profit organizations, we’ve invited two special guests, Paul Towne and Rachel Wyley, to guide us along this journey toward authenticity.

There’s plenty of wrong thinking out there, and on today’s episode, we’ll talk about what it looks like when fundraising leaders and professionals don’t prioritize the donor. Remember, donors are not a means to an end. They’re the lifeblood of your organization and partners in achieving your mission.

How do you share stories of transformation from your community, without suggesting a savior mentality? To help unpack this topic, we’ve invited Aliguma Young, founding CEO of The Super Fundraiser, to join us. We hope this episode will inspire a conversation about your own organization’s relationship to the community it serves.