Why do so many planned giving programs fail?
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Donations through planned gifts are the deepest expression of donor commitment to your organization. In the midst of a great transfer of intergenerational wealth, most charities are unaware of the existing planned gift donors residing in their database.
And when they are aware of them, they waste time with complicated appeals to unqualified donors.
Learn how to identify and overcome common problems and misconceptions that keep you from the revenue your donors want to give.