VERITUS GROUP ACADEMY

The Economics of the Major Gifts Pipeline

In our years of work in fundraising, one of the greatest challenges that we see is the lack of training and support given to leaders in fundraising, in general, and specifically in mid, major, and planned giving programs. We want to see you succeed and set your organization up to solve the world’s greatest problems. That’s why we believe it is imperative that leaders learn how to run the financial, “economic” side of their fundraising program, while their MGOs are working to create stronger donor relationships across the donor pipeline.

This course will help you create and strengthen a healthy donor pipeline so that your newer donors move to major giving quickly, and your revenue streams will be diverse enough to withstand a severe downturn. If you focus on strengthening these areas, your fundraising program will be in a position to weather any storm.

 

Register a month in advance and Save 10%!

Registration for the October course ends in:

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What we’ll cover:

  • Understand the Veritus philosophy on major gift fundraising and how it fits in a non-profit strategy
  • Learn the leader’s role in running an effective fundraising program
  • Learn how to assess if your pipeline is healthy and make sure you are cost-effectively feeding your mid, major, and planned giving programs
  • Understand the importance and key aspects of the economic side of major gifts
  • Learn why you must diversify your revenue streams and how to do it to guard against a budget shortfall 
  • Learn how to adjust your business plan and identify budget shortfalls as they arise

What you need to know:

  • This course is self-paced and allows you to interact in a multi-media learning experience (webinars, videos, podcasts, readings, and group calls) on your own schedule during the 8-week course period.
  • There are 3-modules in this course. You should estimate 3-5 hours of work per module. Each module does vary, so we recommend setting aside time each week to stay on top of your course work.
  • When you complete the course and submit your assignments, you’ll earn 19 CFRE Credits.
  • Our peer group discussion calls for this course are recommended, but not required. These calls are a time to be live with a Veritus expert and ask questions, seek guidance on implementation, and share ideas with your fellow participants. All calls are recorded and will be made available to participants within 24 hours.
★★★★★

Harriet Pecot

Caminar

“The Economics course beckoned me – Major Gifts is a long process and I was intrigued by the concept of looking at the work we do with a more business-like and less emotional filter.  I was concerned about the workload but it turned out to be very manageable as well as relevant…

★★★★★

Beth Lye

Cara Chicago

“If you’re thinking of taking Veritus’ Economics course, do it! This course will teach you the science (well – actually the math) of Major Gifts Fundraising in an easy to learn way. And that, my friend, is just as important as the touchy-feely stuff.”

★★★★★

Alex Unger

University of Pennsylvania

“The quantitative analysis that Richard and Jeff demonstrated in detail helped me to increase my own effectiveness as a fundraiser and as a leader and mentor on a team of MGOs…

Q & A

You probably have some questions about these courses, or even which one would be right for you

Why should I choose this course?

This course is unlike any training out there for leaders. Our Donor Pipeline Assessment, Revenue Diversification worksheet, and many other tools are designed to clearly and directly show you where you need to focus to create a healthy donor pipeline and increase your organization’s net revenue. Plus, you’ll receive 19 CFRE credits when you complete the course and submit all required assignments!

What do I get out of this course?

You’ll receive complete training on how to manage the financial side of your fundraising program and establish a successful major gifts pipeline. This course will teach you what you need to do to keep your donors, prepare your organization for a crisis, and increase your net revenue.

This course will help you create and strengthen a healthy donor pipeline so that your newer donors move to major giving quickly, and your revenue streams will be diverse enough to withstand a severe downturn. If you focus on strengthening these areas, your fundraising program will be in a position to weather any storm. 

Is this course for me?

No matter if you are a seasoned leader or new to the role, managing your organization and fundraising program effectively and efficiently can be a daunting task. This course will give you the tools you need to manage and take control of the economic side of your program.

This course was designed for busy fundraising professionals like you. It’s self-paced, over the course of 8 weeks, and has a mix of materials to help you learn and integrate the information.

Choose the session that’s right for you.

The next session will start on October 11, 2021. Register today!

Regular price: $997
Register before Sept 11, 2021, and Save 10%!

Enrollment is now open for 2021 classes!
Choose your session.

October 11, 2021

Cost: $997

Have questions? Call us at (859) 212-6262