VERITUS GROUP ACADEMY
Touch Points: Connecting with Donors between Asks
Are you finding that your donors are suddenly, and unexpectedly, no longer giving to your organization? Or do you see too many donors on your caseload that give the same thing every year and you can’t get them to increase their giving? Well, the truth is that this is not so unexpected. Donor attrition and stagnation plague the majority of nonprofit organizations, hidden behind new donors and one-time above and beyond gifts. If you really look at your caseload, are there donors who have been faithfully supporting your organization who have stopped or don’t increase their giving? If so, this course is for you!
By creating a system to ensure you are sending your donors meaningful touch points that communicate the impact of their gifts and the work of your organization, you will better retain donors and keep your donors connected to your organization.
Here’s the brief outline of the course:
- Learn how to build a partnership with program and marketing
- Understand where touch points fit in the moves management cycle
- Learn how to identify donor passions and interests
- Create new strategies and ideas to transport a donor to the scene, literally or figuratively
- Understand why it is important to show the impact and thank the donor repeatedly
- Discuss ideas for touch points that work with your organization and meet your donors’ needs
- Create a touch point plan with an annual schedule of touch points
- Prepare an actual touch point deliverable for your organization and caseload
What you need to know:
- This course is self-paced, on-demand, and allows you to interact in a multi-media learning experience (webinars, videos, podcasts, and readings) on your own schedule during a 4-week window from the day you login to the course.
- There is 1-module in this course. You should estimate 5-8 hours of course work.
- When you complete the course and submit your assignments, you’ll earn 6 CFRE Credits.
- There is no peer group call discussion for this as it is an on-demand course.
Eastern Michigan University Foundation
“The Touch Points course gave me new insights into ways to stay in touch with my donors and prospects – practical and easily implemented steps. Gaining this kind of information is why I took the course, and it didn’t disappoint…
Teach for America
“I knew that Veritus Group is a trusted resource, and when I came across the Touch Points course I knew they would provide me with a quality training program. The course provided practical, easy to digest information, using several different platforms of learning…
Presbyterian Manor – The House of Hope
“The beauty of the Touch Points course is that it addresses the best-practice methods of donor communications while keeping the donor as a real person front and center – the perfect approach combining both “heart and head.”
Does any of this speak to you?
Q & A
You probably have some questions about how this course might apply to your situation. Read below for more useful information.
Why focus on touch points?
We believe touch points are key to creating meaningful donor relationships. When you know how to create a communication plan that speaks to your donor’s passions, interests, and preferences, you can establish trust and build an authentic relationship with your donor.
What do I get out of the course?
You will learn how to plan, create, and schedule touch points for every donor on your caseload that will be meaningful, share the impact, use internal and external resources, and keep donors more engaged with your organization. You will also create a touch point plan that you can begin implementing immediately.
Is this course right for me?
Anyone who interacts with donors or provides materials to support fundraisers benefits from a foundation of understanding how to create meaningful touch points that connect with donors.
“The Touch Points course gave me new insights into ways to stay in touch with my donors and prospects – practical and easily implemented steps. Gaining this kind of information is why I took the course, and it didn’t disappoint! Completing the Touch Points style plan for each of my donors was so important. It’s a significant investment of time, but it’s already helped to keep me on track, and my boss was very impressed. Incorporating Touch Points into our annual planning process was a terrific use of time. I can’t wait to take other Veritus courses!”
“I knew that Veritus Group is a trusted resource, and when I came across the Touch Points course I knew they would provide me with a quality training program. The course provided practical, easy to digest information, using several different platforms of learning. The hands-on, usable worksheet templates are already things I’ve implemented into my daily work. This course helped me to think more comprehensively about the number and quality of annual touch points I can develop for our donors.”
“The beauty of the Touch Points course is that it addresses the best-practice methods of donor communications while keeping the donor as a real person front and center – the perfect approach combining both “heart and head.” The course readings and activities have set me up for success! I now have an in-depth, well-planned strategy I can immediately implement covering the next 12 – 24 months. I’m very excited to put this plan in action because I know it’s based on research and sound principles. Thank you, Major Gift Academy!”