THE VERITUS PODCAST

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Major Gifts

A Podcast on Fundraising from Veritus Group

Major gift fundraising is the lifeblood of non-profit organizations around the world. Richard Perry and Jeff Schreifels address major gifts twice monthly, to help you and your organization connect with donors in authentic ways to make an impact in your community – and the world.

Mapping the Donor Journey: A Pipeline Health Checklist

Mapping the Donor Journey: A Pipeline Health Checklist

Is your organization set up to support the donor journey? What structures do you have in place to develop your donor relationships from initial acquisition to cultivation, mid-level, major gifts, and planned giving? In this episode, Richard and Jeff discuss five key focus areas for organizations seeking to improve their donor’s experience at every stage of their giving journey.

Mapping the Donor Journey: A Pipeline Health Checklist

Mapping the Donor Journey: A Pipeline Health Checklist

Is your organization set up to support the donor journey? What structures do you have in place to develop your donor relationships from initial acquisition to cultivation, mid-level, major gifts, and planned giving? In this episode, Richard and Jeff discuss five key focus areas for organizations seeking to improve their donor’s experience at every stage of their giving journey.

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How to Talk About Fundraising Within Your Organization

How to Talk About Fundraising Within Your Organization

One of the greatest barriers to your success in relational fundraising is whether or not the rest of your organization understands and supports this work. So for this episode, we’re sharing some guidance, tips, and language to help you start talking about fundraising within your organization so you can get everyone on board and moving in the same direction.

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The Basics You Still Don’t Have Down

The Basics You Still Don’t Have Down

We get a lot of questions from our community about basic best practices in fundraising. So, for this podcast episode, we’ve compiled some of the most common questions we receive about the basics to encourage you and help you make sure you’ve got the basics down.  

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The Three Legs of a Successful Planned Giving Program

The Three Legs of a Successful Planned Giving Program

Planned giving is an essential part of relational fundraising, yet so many fundraisers avoid it simply because they don’t have a system that supports them to engage donors in this way. In this episode, we discuss the three legs that make up a successful planned giving program. Listen in to learn how to build a program that will support your fundraisers in securing more planned gifts for your organization’s mission.

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How to Be More Efficient in Your Year-End Planning

How to Be More Efficient in Your Year-End Planning

We recommend starting your year-end planning now, but we know it can be overwhelming to think about everything you need to do. In this episode, we’re sharing some of our favorite tips and ideas to help you build efficiencies into your year-end plan, so that this time of year can stop being overwhelming and start being fun, creative, and impactful.

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Re-Release: What’s Holding You Back from Investing in Major Gifts?

Re-Release: What’s Holding You Back from Investing in Major Gifts?

In this re-release of one of our most popular episodes, Jeff and Richard discuss the obstacles that are holding leaders back from investing in major gifts. They also share about the average ROI you can expect from a mature major gifts program, and the foundational elements you need to have in place in order to see those benefits.

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Re-Release: Can We All Just Get Along?

Re-Release: Can We All Just Get Along?

Having a culture of collaboration is critical to your success in fundraising. Poor communication and competition between departments means that your donor is not getting the best possible care and service, and they may choose to give elsewhere. In this re-release of one of our most listened-to episodes, Jeff and Richard discuss how fundraisers can promote better relationships within their organizations so that everyone is aligned in supporting the donor journey.

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