I can’t tell you how often I see a headline in a fundraising magazine, e-mail or tweet about “Landing the Big Donor.” It’s infuriating. What’s even crazier is that fundraising professionals and...
The worst thing you can do as a major gift officer is to get involved in the Giant Hairball. What is the Giant Hairball? My good friend, Jeff Brooks, writes about it in his Future Fundraising Now...
It is not surprising to me that many major donors do not give as they could to the causes they love. The primary reason they don’t is because MGOs do not ask them to. And one of the ways this happens...
