2 min read
Landing the Big Donor…
I can’t tell you how often I see a headline in a fundraising magazine, e-mail or tweet about “Landing the Big Donor.” It’s infuriating. What’s even crazier is that fundraising professionals and...
2 min read
I can’t tell you how often I see a headline in a fundraising magazine, e-mail or tweet about “Landing the Big Donor.” It’s infuriating. What’s even crazier is that fundraising professionals and...
2 min read
The worst thing you can do as a major gift officer is to get involved in the Giant Hairball. What is the Giant Hairball? My good friend, Jeff Brooks, writes about it in his Future Fundraising Now...
3 min read
It is not surprising to me that many major donors do not give as they could to the causes they love. The primary reason they don’t is because MGOs do not ask them to. And one of the ways this happens...
3 min read
The subject of caseload composition is a hotly debated topic in major gift circles, just like the subject of how many donors should even be on a caseload. What kind of donors should be on my...
3 min read
The subject of caseload composition is a hotly debated topic in major gift circles, just like the subject of how many donors should even be on a caseload. What kind of donors should be on my...
Twice monthly, Jeff addresses current topics and classic problems in major gift fundraising.