You’re Using Campaigns as a Crutch!
If your non-profit has done more than two capital campaigns in its history, it’s most likely because you don’t have a strong major gift program and/or you’re using it as a crutch not to develop authentic relationships with donors. At Veritus, we have seen this...
How to Deal with an Onion Donor
Don’t worry – Veritus hasn’t turned into a cooking blog! Today we’re talking about human onions. Everyone has onions in their lives. Those are the people with the tough outer shell, where it’s hard to peel back the layers. It’s not just that they’re introverted – they...
Why Is It So Hard to Ask for the Big Gift?
“I just couldn’t do it!” That’s the response we get from many frontline fundraisers who just cannot ask for the big gift even when the donor has the motivation and capacity to do so. And it boils down to one reason. The fundraiser thinks it’s about the money. You are...
Do You LOVE Your Mission?
If I had a nickel for every time I’ve sat with either an Executive Director or Development Director who said it’s hard for them to raise money because their mission isn’t about helping to cure cancer or feed hungry children, I’d be incredibly wealthy. The idea that...
Are You Listening to Your Donor’s Story?
Many frontline fundraisers do not think about the donor’s story as they are creating and executing their plan with that donor. That’s usually because the pressure to secure the donation has clouded the relationship. Rest assured – this is a normal situation to be in....TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
