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Richard Perry and Jeff Schreifels

Should You Be Your Donor’s Facebook Friend?

1 min read

Should You Be Your Donor’s Facebook Friend?

Should you be your donor’s Facebook friend? It’s a question we’re often asked. In fact, it’s really the broader question of how friendly should a MGO or PGO be with their caseload donors?

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What If Leadership Is NOT Entirely on Board with a Donor-Centered Program?

3 min read

What If Leadership Is NOT Entirely on Board with a Donor-Centered Program?

First in a Series: What Should I Do If…? A Six-Part Series Inspired by You

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Goal Setting: How to Do It!

4 min read

Goal Setting: How to Do It!

If you’ve been a reader of this blog for a bit, you know that we’re constantly telling you – as part of The Veritus Way of major gifts – that you need to set individual revenue goals for every one of...

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14 Ways to Tell Your Donor She Made a Difference

3 min read

14 Ways to Tell Your Donor She Made a Difference

“How do I tell my donor she made a difference?” the MGO asked. “I mean, there are only so many ways to do that.” Good question. Jeff and I routinely tell MGOs that there’s no limit to how many times...

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Don’t Share the Cost Detail

2 min read

Don’t Share the Cost Detail

Imagine going into a store to buy a pair of shoes. This is the dialogue between you and the customer service person (CSP) helping you, after he’s brought you the shoes you requested. CSP: Would you...

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The Problem with Giving Societies and Membership Programs

2 min read

The Problem with Giving Societies and Membership Programs

Giving societies and membership programs suppress giving from major donors.

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