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Richard Perry and Jeff Schreifels

2 min read

Failure As Opportunity: How to Value the “No” In Your Life

I used to hate the word “no.” Everywhere I turned people were telling me no, and at the time it felt like failure.

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Why Do Fundraisers Avoid the Problem in Their Storytelling?

3 min read

Why Do Fundraisers Avoid the Problem in Their Storytelling?

You have a flat tire, so you need to go get it fixed. You’re hungry so you stop and get some fast food, or you visit the grocery store. When you’re not feeling well – you go to the doctor. If your...

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3 min read

Question of the Month: What does it really mean when a donor says “no” to your request for a gift?

Some people may think that a fundraiser’s job is to get donors to say “yes.” But that’s not accurate. As fundraisers, our job is not to pressure donors toward any specific action, but to align with...

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Why Being a Frontline Fundraiser is NOT Just a Career

3 min read

Why Being a Frontline Fundraiser is NOT Just a Career

To illustrate the deep impact that you have as a frontline fundraiser in matching your donor’s passions to the mission, I’d like to share a story.

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Don’t Be White Noise to Your Donor: 4 Ways to Stand Out

2 min read

Don’t Be White Noise to Your Donor: 4 Ways to Stand Out

You know those sound machines that create white noise and block out all the other sounds around them? That’s what’s happening to your donors right now because everyone is following the same donor...

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In 2022, There’s No Excuse NOT to Have a Mid-Level Program

3 min read

In 2022, There’s No Excuse NOT to Have a Mid-Level Program

When did mid-level programs become an essential part of fundraising strategy? I remember it well. I was sitting in a conference room 10 years ago and a client of ours who we were working with on...

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3 min read

Question of the Month: What role does your organization’s structure have in your donor pipeline?

Most non-profits don’t realize there’s a connection between their organization’s structure and their donor pipeline.

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Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program [Podcast Episode]

8 min read

Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program [Podcast Episode]

More and more non-profits are discovering that a mid-level program is the key to a healthy donor pipeline. If you’re wondering where to find more major donors, the answer is almost always: look to...

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In Fundraising, Vulnerability Is Your Greatest Strength

3 min read

In Fundraising, Vulnerability Is Your Greatest Strength

We all have a desire to connect with others. Yet, we’re afraid to. As small children, we felt free to be our true selves. Then, something happened. Bullying, shaming, abandonment, or tragedy happens,...

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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.

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