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Part One of a Three-Part Series: 3 Reasons a Mid-Level Program is Critical While the majority of our time and attention in this blog is about major gifts, we also write about the importance of the entire major gift pipeline. Today, I’m starting a three-part series on an essential part of that...
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Imagine going into a store to buy a pair of shoes. This is the dialogue between you and the customer service person (CSP) helping you, after he’s brought you the shoes you requested. CSP: Would you...
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Giving societies and membership programs suppress giving from major donors.
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Third in a Series: Unhealthy Major Gift Practices I have seen a lot of crazy organizational structures in my 40 years of working in fundraising. And I could go into a long monologue on each example...
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Second in a Series: Unhealthy Major Gift Practices Earlier this year I wrote about the major gift pipeline – the concept that everything that happens in fundraising in an organization should be...
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First in a Series: Unhealthy Major Gift Practices I went to my doctor recently and she gave me quite a lecture on practices I was engaged in that were not healthy. We covered eating, vitamins and...
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Third in a Five-Part Series: It’s Not Rocket Science “Culture is just not one aspect of the game… it is the game.” —Lou Gerstner, IBM’s Turnaround CEO from the 90’s A complaint that Richard and I...
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One of the biggest errors in asking is to assume that the process is linear, i.e you start at one point and, through a succession of steps, you get to the final conclusion. The steps are all in...
4 min read
Today, I’m really excited to begin a series of six blogs that will introduce a new asking model that Veritus has created. It’s called Permission-Based AskingTM. Jeff and I have a ton of energy about...
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Maybe you’ve heard that old adage: information tells, emotion sells. I suggest you print that out and put it in front of you when you’re writing, so that you make sure you start with emotion and then...
