1 min read
When I’m in a conference room, sitting around the table with an organization’s leadership and fundraising team, I like to ask a simple question: “How many of you would like to put up a barrier that doesn’t allow your donor to move through your donor pipeline as easily as possible?” To nobody’s...
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3 min read
When I’m working with clients, I will often compare major gifts fundraising to dating. In dating, you’re working to get to know them and identify how your lives might work together. Major gifts...
3 min read
I’ve spent decades working with fundraisers, development teams, and non-profit leaders across the country, and if there’s one lesson I keep learning, it’s this: when you invest in your people through...
2 min read
Every week, I talk with non-profit leaders who can eloquently articulate their organization's mission. They speak passionately about feeding the hungry, housing the homeless, protecting the...
2 min read
While we spend a lot of time at Veritus talking about major gifts, we also know that if you want a healthy, thriving major gift program, you can’t ignore the rest of the pipeline—especially the...
2 min read
If you ask most CEOs or Executive Directors whether their organization is relationship-centered, they’ll usually say “yes.” But when you look closer, the reality often tells a different story. For...
2 min read
Over the past several weeks I’ve been reviewing our client’s quarterly results. They are stunning, both for major gifts and mid-level. Today, however, I want to focus on mid-level because not only...
2 min read
In my years of working with hundreds of non-profit organizations, I've noticed a pattern that continues to surprise me. When I ask development leaders about their donor stewardship strategies, they...
2 min read
Let me be straight with you – I'm worried. I'm worried because I see too many good fundraisers getting distracted by the wrong things. And right at the top of that list is this obsession with donor...
2 min read
One of my colleagues in the industry, Jason Lewis, has a phrase for the way that many non-profits approach fundraising: hands-off fundraising. It’s the idea that organizations treat fundraising like...
