3 min read
Today we’ll talk about how to tailor andpersonalize a touchpoint so your donors feel like you created it for them alone. In some cases, you did. You’re sending project reports for their named...
3 min read
Personal, planned touch points with donors throughout the year are one of the most important parts of your job as a gift officer, regardless of if you’re managing a major gift caseload of 150 donors...
3 min read
As Diana shared in the last touch point blog, we aim to share one touch point per month for qualified major gift donors (and every 45-90 days for mid-level donors).
2 min read
If you’ve been reading the Veritus blog for a while, you likely know that we talk about creating a strategic communication plan for your relationally managed donors. Our standard is a Touch Point for...
3 min read
If you’re leading a major gifts team right now, there’s something important you need to pay attention to: Your best major gift officer may already be thinking about leaving, and you may not see it...
3 min read
Spring gala season has wound down, and if you're like most fundraising teams right now, you're probably tired. Really tired. Months of planning, coordinating sponsors, recruiting volunteers, managing...
2 min read
If your organization performs any of its mission-driven work at your facility, then you should be using donor tours as a potential touchpoint in your plans. At Veritus, we often talk about taking the...
2 min read
There’s a feeling almost every major gift officer has at some point, but hardly anyone talks about it honestly. You sit in a donor meeting wondering if you’re asking the right questions. You stare at...
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3 min read
Last month at AFP ICON in San Diego, I sat in on a session with young, emerging fundraisers, many of them only a year or two into their careers, and I walked away feeling unsettled.
2 min read
A while back, I was scrolling through Apple News on my phone, and a headline from People Magazine caught my eye: “Carl Reiner's One Simple Question to 'Dick Van Dyke Show' Writers Changed the Way...
2 min read
Do you find that first conversation with a donor you haven’t met to be a bit, well, scary? I don’t mean shaking in your boots terrified. But enough that you have to inhale-exhale before you start...
2 min read
How many times has someone asked “How are you?” in greeting? How often was there any real interest in your answer? Now, I realize that there may be some caveats to that, especially for southerners...
