3 min read
What Is Your Touch Point Objective?
As Diana shared in the last touch point blog, we aim to share one touch point per month for qualified major gift donors (and every 45-90 days for mid-level donors).
Passionate Giving BlogTM
2 min read
Why Do You Need Touch Points?
If you’ve been reading the Veritus blog for a while, you likely know that we talk about creating a strategic communication plan for your relationally managed donors. Our standard is a Touch Point for...
3 min read
Why Your Major Gift Officers Are Quietly Thinking About Leaving — and What to Do Before They Do
If you’re leading a major gifts team right now, there’s something important you need to pay attention to: Your best major gift officer may already be thinking about leaving, and you may not see it...
3 min read
What to Do with Your Major Donor Contacts After Your Spring Gala (Before the Moment Passes)
Spring gala season has wound down, and if you're like most fundraising teams right now, you're probably tired. Really tired. Months of planning, coordinating sponsors, recruiting volunteers, managing...
2 min read
What Makes a Great Donor Tour
If your organization performs any of its mission-driven work at your facility, then you should be using donor tours as a potential touchpoint in your plans. At Veritus, we often talk about taking the...
2 min read
What No One Tells You About Imposter Syndrome in Fundraising
There’s a feeling almost every major gift officer has at some point, but hardly anyone talks about it honestly. You sit in a donor meeting wondering if you’re asking the right questions. You stare at...
.jpg?width=5000&height=3333&name=business-people-meeting%20(1).jpg)
3 min read
Why Non-Profit Fundraiser Burnout Is a Leadership Problem — Not a People Problem
Last month at AFP ICON in San Diego, I sat in on a session with young, emerging fundraisers, many of them only a year or two into their careers, and I walked away feeling unsettled.
2 min read
One Question to Unlock a Donor Conversation
A while back, I was scrolling through Apple News on my phone, and a headline from People Magazine caught my eye: “Carl Reiner's One Simple Question to 'Dick Van Dyke Show' Writers Changed the Way...
2 min read
Talking to Strangers (Or Donors You Don’t Know Yet)
Do you find that first conversation with a donor you haven’t met to be a bit, well, scary? I don’t mean shaking in your boots terrified. But enough that you have to inhale-exhale before you start...
2 min read
Don’t Ask Your Donors ‘How Are You?’
How many times has someone asked “How are you?” in greeting? How often was there any real interest in your answer? Now, I realize that there may be some caveats to that, especially for southerners...
3 min read
Are You Still Talking When Your Donor is Done Listening?
Talking is a big part of what a relationship fundraiser does. I wrote about that recently in a blog that focused on ensuring your “conversations” are not effectively serial monologues. I’m going to...
3 min read
How to Use Your Equivalency Language
In the first part of this blog series, I shared with you the importance of creating equivalency language and how to create it for your organization. That’s the hard part.
