5 min read
“You hired a major gift officer. Where’s the money?” I’ve heard some version of this question many times over the years. An organization hires a new major gift officer, three months go by, and the...
3 min read
One of the phrases I hear most often in fundraising is, "I'm cultivating that donor." Usually, it's said with the best of intentions. A fundraiser has scheduled a few meetings, sent updates, invited...
3 min read
How “polished” does a touch point need to be? Or “finished”? Or even “personal”? All good questions. And all relate to being authentic in your communication. First, let me start by stating what may...
3 min read
“Is it ok to text donors?” We hear this question a lot from clients. The answer is a resounding “Yes!” But only if they’ve given you permission. Knowing a donor’s communication preferences is a...
3 min read
Today we’ll talk about how to tailor andpersonalize a touchpoint so your donors feel like you created it for them alone. In some cases, you did. You’re sending project reports for their named...
3 min read
Personal, planned touch points with donors throughout the year are one of the most important parts of your job as a gift officer, regardless of if you’re managing a major gift caseload of 150 donors...
3 min read
As Diana shared in the last touch point blog, we aim to share one touch point per month for qualified major gift donors (and every 45-90 days for mid-level donors).
2 min read
If you’ve been reading the Veritus blog for a while, you likely know that we talk about creating a strategic communication plan for your relationally managed donors. Our standard is a Touch Point for...
3 min read
If you’re leading a major gifts team right now, there’s something important you need to pay attention to: Your best major gift officer may already be thinking about leaving, and you may not see it...
3 min read
Spring gala season has wound down, and if you're like most fundraising teams right now, you're probably tired. Really tired. Months of planning, coordinating sponsors, recruiting volunteers, managing...
2 min read
If your organization performs any of its mission-driven work at your facility, then you should be using donor tours as a potential touchpoint in your plans. At Veritus, we often talk about taking the...
2 min read
There’s a feeling almost every major gift officer has at some point, but hardly anyone talks about it honestly. You sit in a donor meeting wondering if you’re asking the right questions. You stare at...
