6 min read
How to Build a Year-End Donor Plan
If you’re a frontline fundraiser, you can probably feel year-end getting closer. When the calendar fills up, you can practically hear the revenue expectations through your screen. And somewhere...
Passionate Giving BlogTM
5 min read
Year-End Fundraising Season is Here! Are You Ready?
At this point in August, summer vacations are winding down, kids are heading back to school, and pumpkin spice is somehow already appearing on coffee shop menus. Which means, whether we’re ready for...
5 min read
A Director of Development’s Guide to Prioritizing Major Gifts Fundraising in 2026
Picture this (or maybe you don’t even need to): Your Monday morning calendar is stacked. There’s an event to plan, a grant deadline to meet, an appeal that needs approval, a board member asking for...
5 min read
How Long Does It Take to See Results From a Major Gifts Program in 2026?
“You hired a major gift officer. Where’s the money?” I’ve heard some version of this question many times over the years. An organization hires a new major gift officer, three months go by, and the...
3 min read
The Difference Between Cultivating a Donor and Actually Building a Relationship With One
One of the phrases I hear most often in fundraising is, "I'm cultivating that donor." Usually, it's said with the best of intentions. A fundraiser has scheduled a few meetings, sent updates, invited...
3 min read
How to Establish Authenticity in Communication
How “polished” does a touchpoint need to be? Or “finished”? Or even “personal”? All good questions. And all relate to being authentic in your communication.
3 min read
A Friendly Guide to Using Digital Touchpoints with Donors
“Is it ok to text donors?” We hear this question a lot from clients. The answer is a resounding “Yes!” But only if they’ve given you permission. Knowing a donor’s communication preferences is a...
3 min read
How to Tailor Your Touch Point to Your Donor
Today we’ll talk about how to tailor andpersonalize a touchpoint so your donors feel like you created it for them alone. In some cases, you did. You’re sending project reports for their named...
3 min read
How to Make Touch Points Personal (and Sound Like a Real Person)
Personal, planned touch points with donors throughout the year are one of the most important parts of your job as a gift officer, regardless of if you’re managing a major gift caseload of 150 donors...
3 min read
What Is Your Touch Point Objective?
As Diana shared in the last touch point blog, we aim to share one touch point per month for qualified major gift donors (and every 45-90 days for mid-level donors).
2 min read
Why Do You Need Touch Points?
If you’ve been reading the Veritus blog for a while, you likely know that we talk about creating a strategic communication plan for your relationally managed donors. Our standard is a Touch Point for...
3 min read
Why Your Major Gift Officers Are Quietly Thinking About Leaving — and What to Do Before They Do
If you’re leading a major gifts team right now, there’s something important you need to pay attention to: Your best major gift officer may already be thinking about leaving, and you may not see it...
