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Building trust in any relationship is essential if that relationship is going to be real and authentic. As a major gift fundraiser, creating mutual trust with your major donors is really your ultimate goal. Why? Because if you have mutual trust, then you and your donor will feel comfortable to be...
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A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct-response appeals (mail and email) just like the rest of the...
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Being “donor-centered” or “donor-focused” had a good run. But Richard and I believe it’s dead. It’s dead because it’s not working. That is, not working well enough. What was great about...
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Sixth in the series: Six Traits of Healthy Donor Relationships You probably would never think of saying “no” to a donor. But in a healthy relationship, sometimes you have to. It feels...
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Second in the Series: Six Traits of Healthy Donor Relationships The planet and its people are hurting. We’re living in a broken world with a lot of things that are not going well. This is why good...
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Major Gift work is not easy. Yet when I read the headlines of our industry magazines and web sites, everyone seems to have either an easy way to do major gifts, or some kind of major gift fundraising...
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#5 in the series How a Caseload Grows Over Time Budget time in any organization, commercial or non-profit, is when revenue forecasts are always made. Someone will invariably say, “We need growth of...
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#4 in the series How a Caseload Grows Over Time “Aren’t you just moving old money around?” the finance person asked, as he sought comfort that the major gift program was really working. So I stated...
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#3 in the series How a Caseload Grows Over Time We have just completed a major study on how a major donor caseload behaves over time. I will address the economics of the caseload in the next blog....
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#2 of the series How a Caseload Grows Over Time In my last blog, I talked about your major gift caseload as an incubator for transformational giving. Here is how that works. In our training on...
