1 min read
Maybe you’ve heard that old adage: information tells, emotion sells. I suggest you print that out and put it in front of you when you’re writing, so that you make sure you start with emotion and then sprinkle your writing with information, and NOT start with information and sprinkle it with...
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2 min read
I have some great practical advice for you. We do a ton of planning at Veritus Group. Right now, we’re working with over 150 major gift officers, so all of them are in some stage of developing their...
3 min read
How do you take a donor that a mid-level gift officer has been working with and hand him over to a major gift officer? Our team at Veritus gets this question all the time, because not only do we help...
2 min read
Lately, I’ve been in several conversations with major gift officers asking me essentially the same thing: “What should I do when I can’t get something done with [fill in the blank with a department...
2 min read
How effective is your board at helping you solicit major gifts? If your board is like most of the boards Richard and I have encountered over the years, probably not great. It’s not easy to recruit...
2 min read
When I was a development director, there were times that I felt really alone. Especially when I was struggling. I didn’t have many people I could bounce ideas off easily. And at that time, it wasn’t...
3 min read
The other day I was talking to an executive director of a regional, well-established non-profit. She was lamenting that her organization was steeped in very strict silos, and the situation made it...
2 min read
Back in November I wrote about what you should be doing in December to finish strong. I really hope it’s going well. Today, I want to suggest what you can do in January that will set the stage for an...
2 min read
Building trust in any relationship is essential if that relationship is going to be real and authentic. As a major gift fundraiser, creating mutual trust with your major donors is really your...
2 min read
A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct-response appeals (mail and email) just like the rest of the...
